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The territory around Gubbio is still closely linked to its ancient customs, to popular traditions, especially those rooted in the natural cycles which are repeated and revived in festivals and commemorations. The “Museum of Rural Culture” here in Gubbio has been created with the aim of strengthening a sense of collective identity through the historical and scientific reconstruction of our history, and of defending and preservino the memory of our roots from the danger of oblivion or any distortion misinterpretation of the historical meaning and significace of customs and traditions. This house-cum-museum is intended to be a place where the foundations of our culture are preserved and brought back to life an active presence in the district able to renew interaction between the younger generations and the way of life of their ancestors reminding them of their all too frequently forgotten roots. This ethnographic exhibition is based upon a careful and accurate field research in our territory and it’s arranged tank to the involvement of local population and the liberalità of private citizens who gave objects and tools making it possible to provide a material testimony to the past and traditional rural life. The “Museum of Rural Culture” is organized in two sections: the former is about “how the housewas”, the reproduction of the two most important and typical areas of the peasant farmer’s house, such as the kitchen and the bedroom; the latter is about the reproduction of the cycles of the two mostimportant cultivations, the wine and the corn cycles. More over, another little section has been prepared in the museum where female tools are on display, such as objects for sewing, weaving and embroidery, along with male jobs and farming tools.